Speed marketing and quad charts
1. Success often depends on making a positive first impression. This can be achieved by:
- Being informed on the region’s capability needs.
- Clearly outlining the capability/product within 60 seconds.
- Highlighting the benefits of the capability/product to the customer and identify how it is different from others in the marketplace.
- Having a sample/model available for demonstration purposes.
- Providing examples of where your product/service is in use.
- Asking probing questions of the customer.
- Being culturally aware when dealing with foreign customers.
2. Quad charts are a quick and easy way to promote your company capabilities/products in one page. Quad chart enables government and industry to identify company capabilities/products and to determine suitability in meeting capability needs. A quad chart template is attached. Its structure is as follows:
2.1 Products and/or capabilities:
- Describe broad capabilities of product and how it would provide new or enhanced benefits to the customer.
- Describe any relevant system specifications.
- Provide a picture of the product, if relevant.
- Provide production capacity.
- This is the most important part of the quad chart and should summarise the key messages about the product such as: what makes the product different from other products, what benefits it can provide.
- Describe the innovative technology involved.
- The ability of the product to overcome problems.
2.3 Key customers and/or key partnerships:
- Identify which organisation/company the product has been sold.
- Identify key partners/alliances.
2.4 Quality accreditations and awards and contact details:
- Identify company quality stands and industry specific standards and accreditations.
- Identify point of contact, company address, telephone and email. Web site if available.
Further guidance and training is available from the Centre for Defence Industry Capability (CDIC).