Web Section

This section contains additional detailed information, further to that contained in the hardcopy of the Defence Annual Report 2005–06.

Group Contributions

Coordination and Public Affairs

Overview

The role of the Coordination and Public Affairs Division is to assist the Chief of Staff Australian Defence Headquarters/Head Coordination and Public Affairs in supporting the Secretary and the Chief of the Defence Force in the effective management of Defence.

The Head of the Coordination and Public Affairs Division is responsible for ensuring the provision of timely, accurate, coordinated and considered advice to the Ministers, the Parliamentary Secretary, the Government and the Parliament; working with the Services and Groups to improve coordination, communications, issues management and governance in Defence; actively managing and coordinating whole–of–Defence issues; providing public affairs support for the Defence Portfolio including for military operations; and progressing the organisational renewal program in Defence.

While the division is mainly located in Canberra, regional public affairs offices are located in Sydney, Brisbane, Townsville, Darwin, Perth, Adelaide and Melbourne.

Resources

As at 30 June 2006, CPA Division comprised 139 APS staff and 58 military personnel.

The division's total spend for 2005–06 was $21.9m.

Key Achievements for 2005–06

During 2005–06, CPA Division:

  • provided, through the 1st Joint Public Affairs Unit, deployed public affairs support to ADF operations in Iraq, Afghanistan, Solomon Islands, Timor–Leste and Pakistan, as well as to the Melbourne Commonwealth Games and cyclone assistance at Innisfail, Queensland. Tactical public affairs support was also provided to 18 major ADF combined/joint exercises and events. In recognition of its support to over 20 significant ADF operations since it was formed in 2002, the unit was awarded a Chief of the Defence Force commendation;
  • undertook 2,200 imagery tasks, processing 40,000 new still images and digitally archiving 5,000 historic images. In addition, 49.5 hours of vision of Defence activities was processed, with 67 Defence video news releases, 70 compiles and 79 web videos being issued;
  • fielded 5,908 media inquiries and issued 1,465 media releases and alerts in support of Ministerial and departmental announcements, media launches, events and in response to emerging issues. In addition, we responded to more than 700 direct inquiries from the public;
  • conducted 27 formal public affairs training courses for 415 Defence participants and provided 10 media awareness training and media operations simulation sessions in support of Defence colleges, organisations and military units preparing to deploy for operations, as well as individual media training and preparation for Defence leadership;
  • continued to improve the useability and service delivery of the Defence Internet homepage. There were more than 332 million hits on the Defence Internet webserver, representing over 6 million visits and nearly 36 million page views;
  • produced 69 issues of the Navy, Army and Air Force newspapers, distributing a total of 1.57 million copies to Defence members and subscribers. In addition, there were 2,833,486 visits to the Service newspapers' Internet sites with nearly 11 million page views;
  • received and processed 241 requests in support of books, commercial film and television productions/documentaries and applications for use of Commonwealth copyright material;
  • wrote and distributed 589 news articles highlighting the achievements of individual military members with approximately 81 per cent being published in 163 regional and suburban newspapers across Australia.
  • produced 11 editions of the official Defence magazine—distributing 132,000 copies (12,000 per month) to Defence personnel and subscribers.
  • extended the Results through People Network to 50 regional leaders in bases across Australia to promote better management practices and individual responsibility. Network activities attract up to 300 people, who come together to address improvement ideas for their region and allow a sounding board for regional perspectives on topical Defence issues.
  • continued to expand the Results through People philosophy, which seeks to create an organisational climate in which people can do their best, by delivering 62 workshops to all regions and many workplaces across Australia. This is an increase of 15 workshops from last year.
  • in conjunction with Defence Personnel Executive, consolidated the Defence Values message of Professionalism, Loyalty, Integrity, Courage, Innovation and Teamwork by the introduction of a comprehensive communications strategy.
  • managed a high volume of ministerial correspondence coming into Defence from the Ministers' Offices, coordinated the briefing and attendance requirements of senior Defence officials at numerous parliamentary committee hearings (including three Senate Estimates hearings), and coordinated the publication and tabling of Defence's primary statutory documents.

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