Reviewed by Tom Uren
At its best the book educates and entertains with illuminating, well told stories about poorly understood corners of the internet: how it was created; how it is run; how new companies are financed through venture capital; and its darker aspects like user tracking and the world of targeted advertising. These stories lay bare the underlying incentives that exist online and shape behaviour. But ultimately, this book fails to weave Ball's many varied strands together into an entirely compelling argument.
To cite this article: Tom Uren, 'Review: The System: Who owns the internet, and how it owns us', review of The System: Who owns the internet, and how it owns us by James Ball, Australian Journal of Defence and Strategic Studies 2, 1 (2020): 149-154, http://www.defence.gov.au/ADC/publications/AJDSS/volume2-Number1/review3-the-system-james-ball.asp
Published online: 21 August, 2020