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BOTTOM LINE: Brumbies’
and Wallabies’ flyhalf Stephen Larkham wears the Navy brand
with pride at a sponsorship announcement in Canberra earlier
this month.
Photo: LSPH Yuri Ramsey |
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FRONT ROW: Navy personnel
including CAPT Adam Grunsell, CPO Kel Bryant, CMDR Anne Andrews
and PO David Connolly joined Stephen Larkham of the ACT Brumbies
at the sponsorship announcement.
Photo: LSPH Yuri Ramsey |
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"Brumbies proud to wear our logo"
The Royal Australian Navy anticipates the ACT Brumbies rugby union players
having a bit more pride in their stride after announcing a key sponsorship
between the two entities for the next three seasons.
As part of the partnership, the Royal Australian Navy brand will be proudly
displayed on the Brumbies players’ shorts.
The Brumbies have a long association with the Navy.
Prior to being decommissioned in 2006, the Brumbies were patrons of the
HMAS Canberra rugby team. The crew of the HMAS Canberra played rugby matches
all over the world and proudly wore the Brumbies’ jerseys donated
by the ACT and Southern New South Wales Rugby Union.
There have also been a range of match-day promotions over the past 10
years that have linked the two brands.
Director-General Navy Communications and Coordination Captain Adam Grunsell
said the partnership recognises the similar values of both organisations.
“The Navy has to look at a variety of ways to tell our story to the
Australian community,” CAPT Grunsell said.
“We feel that by using the brand of the most successful of the Australian
Super 14 rugby teams is a good way to do that.
“We’ll be looking to work closely with the Brumbies to find
new and interesting ways to promote our brand.
“Young, fit and committed Australians is what the Navy is looking
for and this partnership gives us the opportunity to communicate with
those people and communicate with the Australian community at large.”
Brumbies’ and Wallabies’ flyhalf Stephen Larkham said the partnership
is something his team-mates are all excited about, as it furthers a relationship
that stems from the Brumbies’ support of HMAS Canberra.
“I know when the Brumbies first started up, we did a lot of training
out at ADFA and, in the past, we’ve used some of the Navy strength
and conditioning coaches, so potentially we can get a few of the servicemen
and women to partake in some of the training and maybe teach us something
or we can teach them something,” said Larkham, who was being rested
from the Brumbies’ first game of the season against the Chiefs in
New Zealand on February 3.
The Navy will also have an increased presence during Super 14 matches,
with promotional activities planned both on and off the field during the
2007 season, where the Brumbies have already been booked in as favourites
for the title.
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