What’s new about Army

Notice anything different about your newspaper in this issue?

Army newspaper has a totally new look, designed to increase and enhance its appeal to soldiers.

The new look is deliberately Internet-based and focused on the key readership demographic of 18-to-34 year-olds.

Research conducted around the world by marketers and newspaper publishers has show that this demographic is not interested in old-style and visually boring communication media.

People in this age group think and communicate visually – they are multi-taskers who move seamlessly and instantly between print, radio, TV and the Internet.

Army newspaper, as the key communication tool upwards and downwards in the Army, has decided to get ahead of the rest and aim to be the newspaper of choice for soldiers by incorporating Internet concepts into its design.

We are also looking at new content to appeal to soldiers, some of which appears in this issue, and some in future issues.

We welcome feedback and suggestions to our e-mail address:
armynews@defencenews.gov.au

David Sibley
Editor, Army newspaper.

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