Defence: Communications

Senator Johnston asked the Minister for Defence, upon notice, on 11 January 2010:

For the period 1 July to 30 September 2009, for each agency within the responsibility of the Minister/Parliamentary Secretary: (a) what communications programs were undertaken or were planned to be undertaken; and (b) what has been the total spend in each communications program.

Senator Faulkner - The answer to the honourable senator's question is as follows:

(a) and (b)   During the period 1 July to 30 September 2009, Defence Force Recruiting spent $8,030,447 on a single advertising program broken into the following streams:

Navy – $1,895,053 covering Navy brand and job specific advertising for Navy Officer and General Entry priority roles.

Army (ARA and Army Reserve) – $3,627,571 covering Army brand and job specific advertising for Army Officer and General Entry priority roles.

Air Force – $1,762,937 covering Air Force brand and job specific advertising for Air Force Officer and General Entry priority roles.

Education – $260,501 covering advertising for Tri-Service Education opportunities (ADF Gap Year, ADFA, Sponsored Undergraduate positions and Professional Graduate Health and Engineering positions).

Sporting properties – $484,385 covering advertising bought during major sports broadcasts to increase the reach of campaigns running at those times, including promotion of the AFL Army Award.

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