Defence: Advertising

Senator Johnston asked the Minister for Defence, upon notice, on 13 August 2009:

For the period 1 January to 30 June 2009, for each agency within the responsibility of the Minister/Parliamentary Secretary: (a) what communications programs were undertaken or were planned to be undertaken; and (b) what has been the total spend in each communications program.

Senator Faulkner - The answer to the honourable senator’s question is as follows:

1. and b. During the period 1 January to 30 June 2009, Defence Force Recruiting spent $18,325,914 on a single advertising program broken down into the following streams:
   • Army (Australian Regular Army and Army Reserve) – $8,247,734 covering Army brand and job specific advertising for Army Officer and General Entry priority roles.
   • Air Force – $2,756,846 covering the Air Force brand and job specific advertising for Air Force Officer and General Entry priority roles.
   • Navy – $3,755,311 covering Navy brand and job specific advertising for Navy Officer and General Entry priority roles.
   • Education – $1,329,119 covering advertising for Tri-Service Education opportunities (Australian Defence Force Gap Year, Australian Defence Force Academy, Sponsored Undergraduate positions and Professional Graduate Health and Engineering positions).
   • Sporting properties – $2,236,902 covering advertising bought during major sports broadcasts to increase the reach of campaigns running at those times.

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