Defence: Advertising Campaign

Senator Faulkner asked the Minister for Defence, upon notice, on 19 November 2004:

1. Not including any advertising campaigns contained in questions on notice nos 105 to 121, for each of the financial years, 2003-04 and 2004-05 to date: (a) what is the cost of any current or proposed advertising campaign in the department; (b) what are the details of the campaign, including: (a) creative agency or agencies engaged; (b) research agency or agencies engaged; (c) the cost of television advertising; (d) the cost and nature of any mail out; and (e) the full cost of advertising placement.
2. When will the campaign begin, and when is it planned to end.
3. (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.
4. Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.
5. Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (4) above; if so, what are the details of that drawing right.
6. Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.

Senator Hill - The answer to the honourable senator's question is as follows:

1. See attached table.

   Advertising Campaigns - 2003-04

   Name of campaign	(1) (a) cost of campaign	(1) (b) details of campaign
   		(i) creative agency	(ii) research agency	(iii) cost of television advertising	(iv) cost & nature of mail out	(v) advertising placement – full cost
   Australian Defence Force (ADF) recruitment campaigns	$13.89m	Young and Rubicam Melbourne	Horizon Research Open Mind Research Woolcott Research	$ 7.40m	nil	$ 13.05m

   Proposed Advertising Campaigns - 2004-05

   Name of campaign	(1) (a) cost of campaign	(1) (b) details of campaign
   		(i) creative agency	(ii) research agency	(iii) cost of television advertising	(iv) cost & nature of mail out	(v) advertising placement – full cost
   ADF recruitment campaigns	$14.25m	Young and Rubicam Melbourne	Horizon Research Open Mind Research Woolcott Research	$ 5.85m	nil	$12.86m
   ADF Reserves Employer Support campaign	$0.80m - $1m	To be confirmed	To be confirmed	To be confirmed	nil	To be confirmed

2. The Australian Defence Force recruitment campaigns are ongoing. The Australian Defence Force Reserves Employer Support campaign will commence in early 2005 and will conclude at a time to be determined.
3.  
   1. Defence uses the annual departmental appropriation on payments for the annual recruitment campaigns and the Reserves Employer Support campaign.
   2. Payments are made from each year's appropriations. In the case of the annual recruitment campaigns, payments will be made from each year's appropriations. In the case of the Reserves Employer Support campaign, payments will be made from the 2004-05 appropriations.
   3. Payments on the recruitment campaigns and Reserves Employer Support campaigns relate to a departmental item.
   4. The relevant line item is Suppliers Expenses.
4. No.
5. No.
6. No.

close