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Appendices
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Appendices

 

Advertising and Marketing Research

Particulars of all amounts relating to advertising and market research paid by, or on behalf of, Defence during 2004–05 are shown in the following tables. Some totals may not add due to rounding.

Table 6.33 Total Advertising and Market Research Expenditure by Type of Agency
  2003–04
Expenditure
$		 2004–05
Expenditure
$		 2005–06
Expenditure
$
Advertising 5,824,492 4,473,481 1,498,316
Market Research 988,106 576,659 706,844
Polling – – 23,035
Direct Mail – – –
Media Advertising 12,409,842 16,646,527 29,455,053
Total 19,222,440 21,696,667 31,683,248

 

Table 6.34 Total Advertising and Market Research Expenditure by Group
Group 2003–04
Expenditure
$		 2004–05
Expenditure
$		 2005–06
Expenditure
$
Secretary/Chief of the Defence Force 172,547 3,019 19,716
Vice Chief of the Defence Force/Chief of Joint Operations 140,421 571,761 301,205
Navy 95,943 86,756 411,385
Army 181,593 164,160 226,082
Air Force 98,905 134,505 291,182
Capability Development – 9,268 16,094
Strategy 25,995 14,536 51,046
Intelligence and Security 479,614 790,000 1,588,802
Chief Finance Officer 25,474 58,246 43,889
Chief Information Officer 14,627 68,169 73,996
Defence Science and Technology Organisation 224,887 352,529 605,043
Defence Personnel Executive 16,547,004 17,592,783 25,805,113
Corporate Services and Infrastructure 1,213,446 1,850,935 2,224,368
Inspector-General 1,984 – 25,327
Total 19,222,440 21,696,667 31,683,248

 

Table 6.35 Particulars of Payments by Group for Advertising and Market Research
  2005–06
Expenditure
$		 Purpose
Secretary/Chief of the Defence Force
Media Advertising
HMA Blaze Pty Ltd 5,530 Recruitment advertising—Civilian
HMA Blaze Pty Ltd 2,013 Advertising—Salute to Veterans
The Weekend Australian 10,490 Recruitment advertising—Civilian
The Canberra Times 1,683 Recruitment advertising—Civilian
Total 19,716  
Vice Chief of the Defence Force/Chief of Joint Operations
Media Advertising
HMA Blaze Pty Ltd 36,620 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 14,413 ADF Reserve Recruitment
HMA Blaze Pty Ltd 25,550 Reserve Initiative Advertising
HMA Blaze Pty Ltd 72,876 Tender Notices
The Sydney Morning Herald 3,927 Recruitment Advertising—Civilian
The Australian 2,616 Recruitment Advertising—Civilian
Rural Press Limited (Canberra Times) 2,007 Recruitment Advertising—Civilian
The Weekend Australian 2,600 Recruitment Advertising—Civilian
APM Newspapers 1,382 Reserve Initiative Advertising
Attorney General's Department 2,600 Reserve Initiative Advertising
Australian Human Resource Institute 8,110 Reserve Initiative Advertising
Australian Purchasing Resource Services 2,980 Reserve Initiative Advertising
Contact Publishing 3,990 Reserve Initiative Advertising
Countrywide Media 3,618 Reserve Initiative Advertising
CRE8IVE Australasia Pty Ltd 23,817 Reserve Initiative Advertising
Crowther-Blayne & Assoc Pty Ltd 2,958 Reserve Initiative Advertising
DMG Regional Radio Pty Ltd 1,650 Reserve Initiative Advertising
Executive Media Pty Ltd 4,545 Reserve Initiative Advertising
FNQ Broadcasters Townsville Pty Ltd 1,500 Reserve Initiative Advertising
Hardie Grant Publishing 1,650 Reserve Initiative Advertising
Indigo Arch Publishing Pty Ltd 3,810 Reserve Initiative Advertising
Key Media Pty Ltd 4,320 Reserve Initiative Advertising
LexisNexis 8,000 Reserve Initiative Advertising
New Look Media 2,495 Reserve Initiative Advertising
Norforce News 1,682 Reserve Initiative Advertising
Northern Defence Magazine 1,682 Reserve Initiative Advertising
Pacific Magazines Pty Ltd 6,838 Reserve Initiative Advertising
Palamedia Pty Ltd 4,636 Reserve Initiative Advertising
Percival Publishing Co Pty Ltd 5,300 Reserve Initiative Advertising
Reserve Forces Day Council 3,000 Reserve Initiative Advertising
THC Press 24,000 Reserve Initiative Advertising
The AFPA Journal 5,580 Reserve Initiative Advertising
The Printing Department Pty Ltd 1,818 Reserve Initiative Advertising
TMTE Group 2,800 Reserve Initiative Advertising
Ventura Media Asia–Pacific Pty Ltd 2,350 Reserve Initiative Advertising
WIN Television QLD Pty Ltd 3,485 Reserve Initiative Advertising
Total 301,205  
Navy
Polling
Newspoll 23,035 Public opinion polling
Advertising
Southern Football League 10,000 Promotional material
Media Advertising
HMA Blaze Pty Ltd 140,452 Recruitment Advertising—Civilian
West Australian Newspapers Ltd 3,636 Advertising—Australian Navy Cadets
Universal McCann 171,903 Advertising—RAN Heritage Centre
HMA Blaze Pty Ltd 44,776 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 15,823 Advertising—Magazines
People Logic 1,760 Recruitment Advertising—Civilian
Total 411,385  
Army
Advertising
FNQ Broadcasters Townville Pty Ltd 1,500 Promotional Material For Recruiting
Media Advertising
Absolute Promotions 5,000 Recruitment Advertising—Military
Army Newspaper 27,460 Recruitment Advertising—Military
Bing Lee Electrics Pty Ltd 3,682 Recruitment Advertising—Military
City Printing 3,887 Recruitment Advertising—Military
Della's Print Pty Ltd 3,132 Recruitment Advertising—Military
Georgio Clothing 2,355 Recruitment Advertising—Military
HMA Blaze Pty Ltd 2,878 Tender Notices
HMA Blaze Pty Ltd 98,410 Recruitment Advertising—Military
HMA Blaze Pty Ltd 20,580 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 12,631 Advertising—Research Grants
HMA Blaze Pty Ltd 5,180 Tender Notices
Neilson Displays & Graphics Pty Ltd 2,026 Recruitment Advertising—Military
Press Here Pty Ltd 2,100 Recruitment Advertising—Military
Prime TV Southern Pty Ltd 1,610 Advertising/Beating the Retreat Parade
Royal Agricultural and Horticultural Society of SA Inc 3,744 Recruitment Advertising—Military
Snap Printing 1,523 Recruitment Advertising—Military
Ten Capital 1,411 Advertising/Beating the Retreat Parade
The Australian 2,258 Recruitment Advertising—Military
The Federal Capital Press Office 1,439 Advertising/Trooping the Colour
Toucan Display Systems 13,680 Recruitment Advertising—Military
Universal Productions 5,850 Recruitment Advertising—Military
Westbound Sign Productions 1,500 Recruitment Advertising—Military
Win Television 2,246 Advertising/Beating the Retreat Parade
Total 226,082  
Air Force
Advertising
Form a Sign Pty Ltd 2,064 Signage for display and event
Media Advertising
HMA Blaze Pty Ltd 151,428 Civilian Recruitment
HMA Blaze Pty Ltd 37,550 Promote RAAF Pearce Air Show
HMA Blaze Pty Ltd 1,383 Tender Notices
Crazy Like a Fox 2,700 Promote RAAF Pearce Air Show
3AW Southern Cross Radio Pty Ltd 53,925 Promote RAAF Museum
AFL Publishing & Junior Squad 7,300 Promote RAAF Museum
Copeland Publishing Pty Ltd 3,344 Promote RAAF Museum
Daily Advertiser 2,790 Promote RAAF Museum
Destination Melbourne Inc 6,370 Promote RAAF Museum
Fifty-Plus News 2,145 Promote RAAF Museum
Flight Publishing Pty Ltd 3,213 Promote RAAF Museum
Geelong Independent 2,940 Promote RAAF Museum
Link Publishing 4,500 Promote RAAF Museum
Marketing
Prime Promotional Product 5,105 Promotional Material
Canberra Label Makers 1,915 Promotional Material
SeventyFour Design Pty Ltd 2,510 Promotional Material
Total 291,182  
Capability Development Group
Media Advertising
The Adelaide Advertiser 2,151 Recruitment Advertising—Civilian
The Brisbane Courier 3,216 Recruitment Advertising—Civilian
The Canberra Times 6,109 Recruitment Advertising—Civilian
The Weekend Australian 4,618 Recruitment Advertising—Civilian
Total 16,094  
Strategy
Media Advertising
The Australian 5,232 Recruitment Advertising—Civilian
The Canberra Times 36,325 Recruitment Advertising—Civilian
The Weekend Australian 8,457 Recruitment Advertising—Civilian
Service Newspapers 1,032 Advertising/Space Conference
Total 51,046  
Intelligence and Security
Media Advertising
Australian National University 397 Recruitment Advertising—Civilian
Drake Australia Pty Ltd 775 Recruitment Advertising—Civilian
Griffith University 60 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 1,551,999 Recruitment Advertising—Civilian
Hobsons Guides 10,450 Recruitment Advertising—Civilian
James Cook University 592 Recruitment Advertising—Civilian
Journal of Spatial Science 450 Recruitment Advertising—Civilian
La Trobe University 421 Recruitment Advertising—Civilian
Monyx Education Services 1,266 Recruitment Advertising—Civilian
My Career.com 2,363 Recruitment Advertising—Civilian
PsychXChange 600 Recruitment Advertising—Civilian
Service Newspapers 1,064 Recruitment Advertising—Civilian
Royal Melbourne Institute of Technology 335 Recruitment Advertising—Civilian
Royal Melbourne Institute of Technology 147 Recruitment Advertising—Civilian
Setform Ltd 3,019 Recruitment Advertising—Civilian
Unimail Pty Ltd 4,400 Recruitment Advertising—Civilian
University of Melbourne 3,862 Recruitment Advertising—Civilian
University of New South Wales 1,685 Recruitment Advertising—Civilian
University of Queensland 200 Recruitment Advertising—Civilian
University of Sydney 2,900 Recruitment Advertising—Civilian
University of Technology Sydney 423 Recruitment Advertising—Civilian
University of Weston Australia 869 Recruitment Advertising—Civilian
University of Wollongong 524 Recruitment Advertising—Civilian
Total 1,588,801  
Chief Finance Officer
Media Advertising
The Canberra Times 12,476 Recruitment Advertising—Civilian
The Australian 21,101 Recruitment Advertising—Civilian
Hobsons Guides 6,182 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 4,130 Recruitment Advertising—Civilian
Total 43,889  
Chief Information Officer
Media Advertising
The Australian 17,758 Recruitment Advertising—Civilian
The Canberra Times 25,817 Recruitment Advertising—Civilian
The Weekend Australian 30,420 Recruitment Advertising—Civilian
Total 73,995  
Defence Science and Technology Organisation
Media Advertising
Extrastaff Engineering Recruitment Company 13,871 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 531,529 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 530 Public Notice—Live Firing
HMA Blaze Pty Ltd 4,310 Request for Tenders
Peoplebank Recruitment Pty Ltd 9,521 Recruitment Advertising—Civilian
SEEK Ltd 2,220 Recruitment Advertising—Civilian
The Age Newspapers 2,554 Recruitment Advertising—Civilian
Yaffa Publishing Group 16,950 Corporate promotion to external audiences
The Weekend Australian 11,735 Recruitment Advertising—Civilian
Control Publishing 1,595 Recruitment Advertising—Civilian
Australian Defence Business Review 10,227 Corporate Promotion to external audiences
Total 605,042  
Defence Personnel Executive
Advertising
Adelaide Advertiser 6,858 Recruitment Advertising—Civilian
Inspott! Promotions 16,515 Recruitment advertising—Graduate
Service Newspapers 19,921 Advertising in Service Newspapers
Seek Communications 1,669 Recruitment Advertising—Civilian
Careers Expo Australia 5,000 Recruitment Advertising—Military
Visual Jazz 234,020 Recruitment Advertising—Military
Young & Rubicam 4,146,342 Recruitment Advertising—Military
Young & Rubicam 250,500 Educational Features and Inserts
LAM Agency Pty Ltd 421,297 Local Area Marketing Guides
Australian Catholic Primary 1,500 Recruitment Advertising—Civilian
Brisbane Courier Mail 10,601 Recruitment Advertising—Civilian
The Canberra Times 35,673 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 414,863 Recruitment Advertising—Civilian
Hobsons Guides 8,550 Recruitment advertising—Graduate
Melbourne Age 9,878 Recruitment Advertising—Civilian
Nationwide Business Directory 1,535 Recruitment Advertising—Civilian
Northern Defence Magazine 2,523 Recruitment Advertising—Military
Northern Territory News 2,163 Recruitment Advertising—Civilian
SCS Club Services 15,006 Advertising at military bases
Showcase Publication 1,700 Recruitment Advertising—Civilian
The Sydney Morning Herald 30,177 Recruitment Advertising—Civilian
The Federal Capital Press 3,318 Recruitment Advertising—Civilian
Unimail 5,000 Advertising the Graduate Development Program
Wagga Daily Advertiser 5,016 Recruitment Advertising—Civilian
The Weekend Australian 104,495 Recruitment Advertising—Civilian
West Australian 8,024 Recruitment Advertising—Civilian
Countrywide Media 1,900 Recruitment Advertising—Military
HMA Blaze Pty Ltd 728,964 Defence Force Recruitment Centre information on Job Option Employment Sessions
HMA Blaze Pty Ltd 228,491 Employment Websites
HMA Blaze Pty Ltd 2,829,911 Recruitment Advertising—Military
Universal McCann 749,591 Educational Features and Inserts
Universal McCann 14,788,188 Recruitment Advertising—Military
ECC Consulting 3,500 Recruitment Advertising—Military
Perth Expo Hire 2,805 Recruitment Advertising—Military
The Royal Agricultural Society 2,773 Recruitment Advertising—Military
Market Research
High Fliers Research 24,450 Recruitment advertising—Graduate
Horizon Research 42,586 Research for development for communications for Army DEO/RMC
Horizon Research 78,659 Target audience research reviewing "Double Heads" of television commercial for Army Reserve advertising
Horizon Research 67,526 Market Research into Aircrew advertising and research of new concepts for Australian Defence Force Pilots
Horizon Research 29,611 Target Audience research for Airtraffic Controller
Open Mind Research Group 81,218 Royal Military College television Concept Evaluation and Women in the Defence Force Project
Open Mind Research Group 19,250 Small Scale Survey for Marine and Electronics Technical Trades for Navy
Open Mind Research Group 73,194 Direct Entry Officer & RMC Development Project
Woolcott Research 290,350 Omnibus Study—ADF Recruitment Tracking
Total 25,805,111  
Corporate Services and Infrastructure
Advertising
Colliers Jardine (NSW) Pty Ltd 9,170 Marketing/sale of Defence property
FPD Savills 20,000 Marketing/sale of Defence property
Jones Lang Lasalle (Qld) Pty Ltd 92,000 Marketing/sale of Defence property
Knight Frank (NSW) Pty Ltd 29,721 Marketing/sale of Defence property
Knight Frank (Vic) Pty Ltd 35,819 Marketing/sale of Defence property
MillBank Publications 67,640 Child Safety handbooks for Schools on Unexploded ordnance
Raine & Horne 36,978 Marketing/sale of Defence property
Ray White Rural Stanthorpe 18,627 Marketing/sale of Defence property
Media Advertising
The Canberra Times 5,309 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 19,142 Advertising—Sale of Defence property
HMA Blaze Pty Ltd 159,540 Public Notices
HMA Blaze Pty Ltd 65,775 Recruitment Advertising—Civilian
HMA Blaze Pty Ltd 20,426 Public Notices
HMA Blaze Pty Ltd 1,595,095 Recruitment Advertising—Civilian
John Fairfax Publications 1,476 Public Notices
Northern Services Courier 2,955 Public Notices
Riverine Herald Pty Ltd 3,160 Recruitment Advertising—Civilian
Seymour Telegraph Pty Ltd 2,577 Recruitment Advertising—Civilian
South Coast Register 3,652 Public Notices
The Sydney Morning Herald 10,372 Recruitment Advertising—Civilian
The Weekend Australian 2,427 Public Notices
The Weekend Australian 22,507 Recruitment Advertising—Civilian
Total 2,224,368  
Inspector General
Media Advertising
HMA Blaze Pty Ltd 2,106 Recruitment Advertising—Civilian
The Australian 2,414 Recruitment Advertising—Civilian
The Canberra Times 6,682 Recruitment Advertising—Civilian
Fairfax Newspapers 5,329 Recruitment Advertising—Civilian
The Weekend Australian 8,446 Recruitment Advertising—Civilian
Institute of Internal Auditors 350 Recruitment Advertising—Civilian
Total 25,327  

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