Table 7.10
continued Particulars of Payments by Group for Advertising and Market Research
| |
2004-05
Expenditure
$ |
Purpose |
| Defence Personnel Executive |
| Advertising |
| Army News |
1,522 |
Advertising - Army News |
| LAM Agency Pty Ltd |
384,737 |
Recruitment advertising production |
| Motivational Media Assemblies |
50,000 |
Recruitment advertising - military |
| The Sydney Morning Herald |
9,426 |
Recruitment advertising - civilian |
| The Weekend Australian |
9,223 |
Recruitment advertising - civilian |
| Visual Jazz |
43,282 |
Recruitment advertising - military |
| Young and Rubicam Melbourne |
3,597,725 |
Recruitment advertising - military |
| Market Research |
| Emitch Pty Ltd |
3,927 |
Market research into ADF recruitment strategies and production plans |
| Horizon Research K&GM Pty Ltd |
139,554 |
Market research into recruitment strategies and production plans |
| Horizon Research K&GM Pty Ltd |
45,979 |
Market research into Army Reserve consumer research |
| Horizon Research K&GM Pty Ltd |
19,792 |
Research to assist recruitment software developments |
| Horizon Research K&GM Pty Ltd |
34,420 |
Advertising - Army Reserve |
| Open Mind Research Group |
44,892 |
Market research into the assessment of applicants for the Royal Military College |
| Open Mind Research Group |
19,250 |
Market research for marine and electronics technician trades for the Navy |
| Open Mind Research Group |
24,100 |
Market research into Army and Navy stewards |
| Woolcott Research Pty Ltd |
244,745 |
Evaluation of the impact of Defence Force Recruiting's advertising |
| Media Advertising |
| Adelaide Advertiser |
2,500 |
Recruitment advertising - graduate |
| Australian Financial Review |
6,198 |
Recruitment advertising - graduate |
| Australasian Trade |
1,420 |
Chief of the Defence Force/Secretary Scholarship advertising |
| Brisbane Courier Mail |
3,737 |
Recruitment advertising - graduate |
| Executive Media |
6,864 |
Advertising - ADF Reserves Yearbook |
| HMA Blaze Pty Ltd |
9,674 |
Tender notice |
| HMA Blaze Pty Ltd |
6,806 |
Advertising - Defence childcare services |
| HMA Blaze Pty Ltd |
2,156 |
Advertising - Military Communications Program |
| HMA Blaze Pty Ltd |
1,872 |
Advertising - Provision of the Australian Defence Force Academy Bookshop |
| HMA Blaze Pty Ltd |
8,955 |
Advertising - Defence Community Organisation |
| HMA Blaze Pty Ltd |
212,580 |
Recruitment advertising - civilian |
| HMA Blaze Pty Ltd |
1,561,686 |
Recruitment advertising - military |
| HMA Blaze Pty Ltd |
12,125 |
Recruitment advertising - professional |
| Northern Defence Magazine |
3,273 |
Advertising - Defence equity advice lines |
| Quick Copy Reproduction Services |
1,655 |
Career Transition Assistance Scheme brochures |
| Showcase Publications |
3,400 |
Advertising - Defence equity advice lines |
| Sydney Morning Herald |
4,547 |
Recruitment advertising - graduate |
| The Age |
3,360 |
Recruitment advertising - graduate |
| The Australian |
22,893 |
Recruitment advertising - civilian |
| The Australian |
5,635 |
Recruitment advertising - graduate |
| The Canberra Times |
15,483 |
Recruitment advertising - civilian |
| The Canberra Times |
1,412 |
Advertising - Centre for Defence and Strategic Studies Conference 2004 |
| The Good Guides Group |
6,525 |
Recruitment advertising - Graduate Development Program |
| The Melbourne Age |
3,210 |
Recruitment advertising - civilian |
| Unimail Pty Ltd |
5,500 |
Recruitment advertising - Graduate Development Program |
| Universal McCann |
11,001,055 |
Recruitment advertising - military |
| Viewpoint Journal |
2,370 |
Recruitment advertising - civilian |
| West Australian |
3,318 |
Recruitment advertising - graduate |
| Total Defence Personnel Executive |
17,592,783 |
|