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Advertising and Market Research
Table 7.10
continued Particulars of Payments by Group for Advertising and Market Research
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2004-05
Expenditure
$ |
Purpose |
| Army |
| Advertising |
| Marlow Advertising Specialists |
5,175 |
Promotional material for recruiting |
| Media Advertising |
| Army Newspaper |
11,219 |
Recruitment advertising - military |
| Canberra FM Radio |
5,755 |
Advertising - Beat the Retreat parade |
| Channel Ten Perth |
9,525 |
Advertising - Open Day |
| Channel Nine Perth |
10,141 |
Advertising - Open Day |
| Community Newspaper Group |
5,235 |
Advertising - Open Day |
| David Morgan Williams Pty Ltd |
3,623 |
Recruitment advertising - civilian |
| Defence Newspapers |
15,832 |
Recruitment advertising - military |
| HMA Blaze Pty Ltd |
5,514 |
Advertising - research grants |
| HMA Blaze Pty Ltd |
8,729 |
Tender notices |
| HMA Blaze Pty Ltd |
42,042 |
Recruitment advertising - civilian |
| Initiative media |
15,221 |
Advertising - Open Day |
| Post Newspaper |
1,780 |
Advertising - 13 Bde Open Day |
| Prime TV Southern |
1,400 |
Advertising - Trooping the Colour |
| Prime TV Southern |
3,000 |
Advertising - Beat the Retreat parade |
| Stepthru Bowral |
3,270 |
Recruitment advertising - military |
| The Australian |
2,818 |
Recruitment advertising - civilian |
| The Federal Capital Press Office |
1,996 |
Advertising - Trooping the Colour |
| The Federal Capital Press Office |
4,064 |
Advertising - Beat the Retreat parade |
| The Federal Capital Press Office |
1,810 |
Recruitment advertising - civilian |
| WIN Television |
2,011 |
Advertising - Trooping the Colour |
| WIN Television |
4,000 |
Advertising - Beat the Retreat parade |
| Total Army |
164,160 |
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