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Advertising and Market Research
Particulars of all amounts relating to advertising and market research paid by, or on behalf
of, Defence during 2004-05 are shown in the tables below.
Table 7.8 Total Advertising and Market Research Expenditure by Type of Agency
| |
2002-03
Expenditure
$ |
2003-04
Expenditure
$ |
2004-05
Expenditure
$ |
| Advertising |
7,256,125 |
5,828,392 |
4,501,446 |
| Market Research |
903,910 |
949,656 |
576,659 |
| Polling |
56,004 |
- |
- |
| Direct Mail |
4,872 |
- |
- |
| Media Advertising |
18,195,161(1) |
12,978,452 |
17,909,956 |
| Total |
26,416,072 |
19,756,500 |
22,988,061 |
Note
- This total includes expenditure of $4,985 by the Chief Information Officer Group not previously reported.
Table 7.9 Total Advertising and Market Research Expenditure by Group
| Group |
2002-03
Expenditure
$ |
2003-04
Expenditure
$ |
2004-05
Expenditure
$ |
| Secretary/Chief of the Defence Force (1) |
- |
- |
3,019 |
| Coordination and Public Affairs (2) |
422,999 |
172,547(3) |
- |
| Vice Chief of the Defence Force/Chief of Joint Operations (4) |
225,116 |
140,421 |
571,761 |
| Navy |
62,004 |
95,943 |
86,756 |
| Army |
168,779 |
181,593 |
164,160 |
| Air Force |
55,923 |
98,905 |
134,505 |
| Capability Development (5) |
- |
- |
9,268 |
| Strategy |
4,695 |
25,995 |
14,536 |
| Intelligence and Security |
359,738 |
479,614 |
790,000 |
| Chief Finance Officer |
4,954 |
25,474 |
58,246 |
| Chief Information Officer |
4,985 |
14,627 |
68,169 |
| Defence Science and Technology Organisation |
287,488 |
224,887 |
352,529 |
| Defence Personnel Executive |
21,763,264 |
16,547,004 |
17,592,783 |
| Defence Materiel Organisation |
645,186 |
572,510 |
1,291,394 |
| Corporate Services and Infrastructure |
2,410,941 |
1,213,446 |
1,850,935 |
| Inspector-General |
- |
1,984 |
- |
| Total |
26,416,072(6) |
19,794,950 |
22,985,042 |
Notes
- The Secretary/Chief of the Defence Force Group was established on 1 September 2004, and consists of the Secretary's and Chief of the Defence Force's offices, the Inspector-General of the Australian Defence Force organisation and the Coordination and Public Affairs Division, which has been reported separately in Table 7.9.
- In July 2004, the Public Affairs and Corporate Communication organisation became part of the Coordination and Public Affairs Division. The expenditure listed in 2002-03 and 2003-04 is for Public Affairs only.
- The expenditure for a contract was incorrectly reported under the Public Affairs and Corporate Communication heading in the Defence Annual Report 2003-04. Details are provided in the 'Corrections to the Defence Annual Report' section.
- This Group includes the expenditure previously listed for Headquarters Australian Theatre and the Vice Chief of the Defence Force organisation.
- The Capability Development Group was established in February 2004. No advertising expenditure was recorded for 2002-03 and 2003-04.
- This includes expenditure of $4,985 by the Chief Information Officer Group not previously reported.
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