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Advertising and Market Research

Table 7.24 Particulars of Payments by Group for Advertising and Market Research .../continued
  2003-04
Expenditure
$'000		 Purpose
Chief Finance Officer
Media Advertising
HMA Blaze 25,474 Recruitment advertising - civilian
Total Chief Finance Officer 25,474  
Chief Information Officer
Media Advertising
The Canberra Times 3,278 Recruitment advertising - civilian
The Australian 8,581 Recruitment advertising - civilian
The Weekend Australian 2,768 Recruitment advertising - civilian
Total Chief Information Officer 14,627  
Defence Science and Technology Organisation
Media Advertising
HMA Blaze 169,260 Recruitment advertising - civilian
Australian Defence Business Review 8,182 Corporate promotion to external audiences
Australian Defence News 2,575 Corporate promotion to external audiences
Business/Higher Education Round Table 2,000 Corporate promotion to external audiences
HMA Blaze 17,809 Corporate promotion to external audiences
Strike Publications Group 4,814 Corporate promotion to external audiences
Yaffa Publishing Group 10,480 Corporate promotion to external audiences
HMA Blaze 9,767 Tender notices
Total Defence Science and Technology Organisation 224,887  
Defence Personnel Executive
Advertising
Future Train 50,000 Recruitment advertising production - military
Young & Rubicam Mattingly 5,042,694 Recruitment advertising production - military
The Good Guides Group 72,894 Promoting ADF careers to school career advisers
Goanna Print 1,700 Promotional material for Defence assisted study scheme
LAM Agency 163,043 Recruitment advertising production
Showcase Productions 3,400 Promoting Defence equity advice lines
The Good Guides Group 5,750 Advertising the Graduate Development Program
Unimail 6,000 Advertising the Graduate Development Program
Market Research
Emitch (2)(3) 48,950 Market research into the usage of Defence force recruiting's website
Horizon Research (2) (3) 241,425 Market research into ADF recruitment strategies and production plans
Horizon Research 182,563 Defence force recruiting - market research
Open Mind Research Group(2) 119,043 Market research to aid development of recruitment strategies for the ADF
Open Mind Research Group 92,514 Defence force recruiting - market research
Woolcott Research(2) 179,545 Market research to track the impact of Defence Force Recruiting's advertising program
Media Advertising
HMA Blaze 1,507,713 Recruitment advertising - military
Motivational Media Assemblies 50,000 Recruitment advertising - military
Unimail 5,000 Recruitment advertising - education features
Universal McCann 8,453,032 Recruitment advertising - military
The Canberra Times 2,912 Advertising - ADF pay rates
HMA Blaze 82,084 Recruitment advertising - civilian
The Canberra Times 10,435 Recruitment advertising - civilian
The Australian 20,256 Recruitment advertising - civilian
HMA Blaze 61,142 Recruitment advertising - Graduate Development Program
The Australian 2,345 Recruitment advertising - Graduate Development program
HMA Blaze 11,493 Recruitment advertising - contract health professionals
HMA Blaze 74,335 Recruitment advertising - Senior Executive
Navy News 1,934 Advertising ADF health promotion program
HMA Blaze 3,098 Advertising ADF health promotion program
Flight Publishing 1,951 Advertising ADF health promotion program
Airforce News 3,868 Advertising ADF health promotion program
Executive Media 6,864 Promotional advertising in ADF Reserves 2004 Yearbook
HMA Blaze 1,824 Invitation to register for e-learning advertising
HMA Blaze 37,197 Advertising - tender notices
Total Defence Personnel Executive 16,547,004  

Notes

  1. These items are also reported in Table 7.21 Particulars of Consultancy Contracts in 2003-04.
  2. This value differs from the figure reported in the External Consultants Table. This is due to Advertising and Market Research being reported on the basis of cash accounting rather than accrual accounting, which is used for External Consultants.

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