Table 7.24 Particulars of Payments by Group for Advertising and Market Research .../continued
| |
2003-04
Expenditure
$'000 |
Purpose |
| Air Force |
| Advertising |
| Bytes 'n Colours |
1,985 |
Balloon display board / banners |
| Media Advertising |
| Canberra Times |
1,993 |
Recruitment advertising - civilian |
| HMA Blaze |
35,854 |
Recruitment advertising - civilian |
| Spherion Recruitment Solutions |
1,611 |
Recruitment advertising - civilian |
| Sydney Morning Herald |
8,567 |
Recruitment advertising - civilian |
| Copeland |
1,742 |
Museum advertisements |
| Destination Melbourne Inc |
4,343 |
Museum advertisements |
| Double T Radio |
5,400 |
Museum advertisements |
| Magic 693 |
2,850 |
Museum advertisements |
| Telling Words |
1,650 |
Museum advertisements |
| The Geelong Independent |
1,750 |
Museum advertisements |
| Fairfax Community Newspapers |
10,440 |
Museum and Twilight Spectacular advertisements |
| 3AW Southern Cross Radio |
18,900 |
Museum and Twilight Spectacular advertisements |
| Rehame |
1,820 |
Air Pageant advertisements |
| Total Air Force |
98,905 |
|
| Strategy |
| Media Advertising |
| Canberra Times |
5,571 |
Recruitment advertising - civilian |
| The Australian |
20,424 |
Recruitment advertising - civilian |
| Sub-total Strategy |
25,995 |
|
| Public Affairs and Corporate Communication(1) |
| Market Research |
| Mediascape Analytical & Research |
47,166 |
Media tracking and analytical services |
| Worthington Di Marzio |
38,450 |
Market research - community attitudes |
| Media Advertising |
| HMA Blaze |
48,481 |
Media advertising - non-campaign media advertising of regional public affairs activities. |
| Sub-total - Public Affairs and Corporate Communication |
134,097 |
|
| Total Strategy |
160,092 |
|
| Intelligence and Security |
| Media Advertising |
| HMA Blaze |
392,109 |
Recruitment advertising - civilian |
| Canberra Times |
7,018 |
Recruitment advertising - civilian |
| HMA Blaze |
73,870 |
Recruitment advertising - civilian |
| HMA Blaze |
6,617 |
Tender notices |
| Total Intelligence and Security |
479,614 |
|
| Vice Chief of the Defence Force |
| Advertising |
| Dan Tomkins Design |
3,062 |
Reserve initiatives advertising |
| Media Advertising |
| The Australian |
6,426 |
Recruitment advertising - civilian |
| The Canberra Times |
4,906 |
Recruitment advertising - civilian |
| Australian Human Resources Institute |
19,680 |
Reserve initiatives advertising |
| C&G Advertising Services |
1,895 |
Reserve initiatives advertising |
| Community Link Media |
2,500 |
Reserve initiatives advertising |
| Crowther-Blayne & Associates |
2,990 |
Reserve initiatives advertising |
| Deadline Services |
23,289 |
Reserve initiatives advertising |
| Flash Photobition |
10,400 |
Reserve initiatives advertising |
| Flight Publishing |
9,615 |
Reserve initiatives advertising |
| Graedi Group |
2,950 |
Reserve initiatives advertising |
| HMA Blaze |
2,530 |
Reserve initiatives advertising |
| Key Media |
12,640 |
Reserve initiatives advertising |
| Northern Defence Magazine |
7,500 |
Reserve initiatives advertising |
| Percival Publishing |
18,060 |
Reserve initiatives advertising |
| The Voice |
1,650 |
Reserve initiatives advertising |
| Victorian Automobile Chamber of Commerce |
3,537 |
Reserve initiatives advertising |
| Z Media |
2,200 |
Reserve initiatives advertising |
| Total Vice Chief of the Defence Force |
135,830 |
|