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Advertising and Market Research

Particulars of all amounts relating to advertising and market research paid by, or on behalf of, Defence during 2003-04 are shown in the tables below.

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Table 7.22 Total Advertising and Market Research Expenditure by Type of Agency
  2001-02
Expenditure

$'000		 2002-03
Expenditure

$'000 		2003-04
Expenditure

$'000
Advertising 5,760,249 7,256,125 5,828,392
Market Research(1) 1,384,114 903,910 949,656
Polling - 56,004 -
Direct Mail 1,505 4,872 -
Media Advertising 32,612,533 18,190,176 12,978,452
Total 39,758,401 26,411,087 19,756,500

Note

  1. Contracts with four market research organisations, totalling $363,485 were erroneously omitted from the Defence Annual Report 2001-02. Details were provided in the Defence Annual Report 2002-03, pp xiii.

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Table 7.23 Total Advertising and Market Research Expenditure by Group
Group 2001-02
Expenditure

$'000		 2002-03
Expenditure

$'000 		2003-04
Expenditure

$'000
Headquarters Australian Theatre(1) - 20,152 4,591
Navy 388,799 62,004 95,943
Army 194,318 168,779 181,593
Air Force 56,254 55,923 98,905
Strategy(2) 11,217 4,695 25,995
Public Affairs and Corporate Communication 1,250,959 422,999 134,097
Intelligence and Security 379,711 359,738 479,614
Vice Chief of the Defence Force 1,411,439 204,964 135,830
Chief Finance Officer 35,123 4,954 25,474
Chief Information Officer (3) - 4,985 14,627
Defence Science and Technology Organisation 893,987 287,488 224,887
Defence Personnel Executive 33,578,148 21,763,264 16,547,004
Defence Materiel Organisation 610,192 645,186 572,510
Corporate Services and Infrastructure 948,254 2,410,941 1,213,446
Inspector-General - - 1,984
Total 39,758,401 26,411,087 19,756,500

Notes

  1. On 16 March 2004 the Headquarters Australian Theatre became Headquarters Joint Operations Command under the command of the Chief Joint Operations.
  2. On 16 February 2004 the Public Affairs and Corporate Communication organisation became part of the Strategy Group. The marketing and advertising expenditure of the Public Affairs branch has continued to be reported separately to ensure transparency of its expenditure.
  3. The Chief Information Officer Organisation was established in July 2001 but was not assigned Group status until 2002-03. No advertising expenditure was recorded for 2001-02.

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