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Advertising and Market Research

Table 7.10
continued
Particulars of Payments by Group for Advertising and Market Research
  2004-05
Expenditure
$
Purpose
Army
Advertising
Marlow Advertising Specialists 5,175 Promotional material for recruiting
Media Advertising
Army Newspaper 11,219 Recruitment advertising - military
Canberra FM Radio 5,755 Advertising - Beat the Retreat parade
Channel Ten Perth 9,525 Advertising - Open Day
Channel Nine Perth 10,141 Advertising - Open Day
Community Newspaper Group 5,235 Advertising - Open Day
David Morgan Williams Pty Ltd 3,623 Recruitment advertising - civilian
Defence Newspapers 15,832 Recruitment advertising - military
HMA Blaze Pty Ltd 5,514 Advertising - research grants
HMA Blaze Pty Ltd 8,729 Tender notices
HMA Blaze Pty Ltd 42,042 Recruitment advertising - civilian
Initiative media 15,221 Advertising - Open Day
Post Newspaper 1,780 Advertising - 13 Bde Open Day
Prime TV Southern 1,400 Advertising - Trooping the Colour
Prime TV Southern 3,000 Advertising - Beat the Retreat parade
Stepthru Bowral 3,270 Recruitment advertising - military
The Australian 2,818 Recruitment advertising - civilian
The Federal Capital Press Office 1,996 Advertising - Trooping the Colour
The Federal Capital Press Office 4,064 Advertising - Beat the Retreat parade
The Federal Capital Press Office 1,810 Recruitment advertising - civilian
WIN Television 2,011 Advertising - Trooping the Colour
WIN Television 4,000 Advertising - Beat the Retreat parade
Total Army 164,160  
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