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Advertising and Market Research

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Table 7.24 Particulars of Payments by Group for Advertising and Market Research
  2003-04
Expenditure
$'000
Purpose
Headquarters Australian Theatre
Media Advertising
HMA Blaze 4,591 Recruitment advertising - civilian
Total Headquarters Australian Theatre 4,591  
Navy
Advertising
Tour Hosts Pty Ltd 67,615 Sea Power Tour brochures
Media Advertising
Robert Walker 1,564 Booth at Marine Safety Conference
HMA Blaze Pty Ltd 24,647 Recruitment advertising for civilian positions and Navy Week advertising radio and paper
Weekend Australian 2,117 Advertising services for civilian recruitment
Total Navy 95,943  
Army
Advertising
Singleton Ink Spot 3,371 Recruitment - printing promotional material
DPS Display 2,560 Recruitment - banner production
Signwave 2,163 Conference signage for Rowell Seminar
Dintlawn 4,657 Promotional material
Marlow Promotional Products 4,952 Promotional material
Media Advertising
APN Newspapers 1,635 Recruitment advertising - Army Reserve
Community Television Perth 1,600 Recruitment advertising - Army Reserve
Metro Cinemas 2,836 Recruitment advertising - Army Reserve
Universal Productions 1,953 Recruitment advertising - Army Reserve
Whitsundays Broadcasters 2,001 Recruitment advertising - Army Reserve
Serco 5,511 Recruitment advertising - Army Reserve
HMA Blaze 8,020 Recruitment advertising - Army Reserve
Wings Journal 6,486 Recruitment advertising - military
Army Newspaper 3,551 Recruitment advertising - military
Defence Newspapers 36,022 Recruitment advertising - military
Northern Services Courier 10,523 Recruitment advertising - military
Royal Australian Infantry Magazine 1,500 Recruitment advertising - military
The Age 4,631 Recruitment advertising - military
Fairfax Publications 4,536 Recruitment advertising - military
HMA Blaze 5,997 Recruitment advertising - civilian
Cultural Facilities Corporation 1,819 Band - gold jubilee concert. Venue hire and associated marketing for Golden Jubilee of the Band of the Royal Military College.
Cumberland Newspapers 2,992 Advertising - military heritage day
Exhibition and Trade Fair 3,680 Recruitment drive
HMA Blaze 5,714 Advertising - Open Day
Canberra FM Radio 3,065 Advertising - Beat the Retreat parade
HMA Blaze 15,230 Advertising for research grants and recruitment
HMA Blaze 1,663 Public notice of ADF activity
HMA Blaze 12,797 Tender notices
Kingsbury Design 1,836 Advertising - Open Day
Prime TV Southern 3,000 Advertising - Beat the Retreat parade
Prime TV Southern 1,625 Advertising - Queen's Birthday parade
The Age 2,346 Advertising - classifieds
The Federal Capital Press Office 3,174 Advertising - Beat the Retreat parade
The Federal Capital Press Office 1,706 Advertising - Queen's Birthday parade
WIN Television 4,000 Advertising - Beat the Retreat parade
WIN Television 2,441 Advertising - Queen's Birthday parade
Total Army 181,594  

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